About Us

ABOUT

OUR STORY

Imagine a place where athleisure Wear is more than just clothing

it's a commitment to your confidence and comfort. Felic believes that every woman deserves to feel empowered and at ease, whether she's working out, working from home, or enjoying her downtime.By blending seamless comfort with a celebration of body positivity, the brand ensures that you can embrace your full potential and shine in every moment. Welcome to a world where confidence and comfort come together effortlessly.
MISSION & VISION
Creating a world where every woman embraces herself with confidence and seamless comfort, while driving a movement toward a healthier and more active lifestyle.

Felic founder

THE MIND BEHIND THE MISSION

Shilpa Suresh is the visionary behind Felic, a rising leader in athleisure wear.

Passionate about helping women adopt healthier lifestyles without compromising on comfort or performance, she blends cutting-edge technology with timeless design to deliver superior comfort and functionality.
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Shilpa holds an MBA from IFMR and a Mechanical Engineering degree from JNTU Hyderabad. With eight years of global experience in management consulting and strategic roles at Big Four firms and startups, she gained valuable insights into business creation and product development.
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A national basketball player, kickboxer, and avid gym-goer, Shilpa saw a need for athleisure that combines high performance with comfort. Her dedication to innovation and quality drives her to create products that enhance both performance and lifestyle.

WHAT WE STAND FOR

OUR CORE VALUES

CONFIDENCE

Empowers you with confidence and a perfect fit

COMFORT

Creating a sense of self-assurance and comfort

FUNCTIONAL

Supporting and facilitating an active, engaged lifestyle

WOMEN COMMUNITY

Promoting sustainable and healthy living practices

OUR PRODUCTS IN MOTION

CUSTOMER FEEDBACK

Priyanka

“ “I absolutely love the look and feel of your products. My mother-in-law picked up two sets for me from your exhibition, and they’re just beautiful. Can’t wait to show my new fit to everyone!””

Zyra Khan

“ “It’s so good and breathable - I loved it
so much. I own gym wear from multiple brands and have never felt this comfortable before. This one is just perfect. I’m definitely going to buy more soon.””